From meticulously crafted editorial reports and customised publications to engaging video features, trend consulting and curated events, Frame’s creative services are designed to provide an unparalleled narrative experience that is both unique and authentic.

Combining my expertise in editorial and branded content initiatives, I developed ideas for customised products and content formats that were editorially-driven, yet tailored to the individual requirements of each partnering brand. Specifically, for Frame's flagship format, the Frame Awards, I developed proposals that seamlessly integrated brands such as Arper, Laufen, Pedrali, Steelcase and Sircle Collection into the content tracks of the event through theme-driven experiential media, offering meaningful and engaging experiences for both brands and audiences. 

With the vision of establishing Frame Studio as a leader in creative content services, I played a pivotal role in conceptualising, structuring and content-directing the creation of various media kits and presentations about Frame’s customised publication and event services, an acquisition-focused book strategy and a proposal for a Frame Studio microsite. These efforts were aimed at making Frame's creative services more apparent, visible and versatile.