As part of Frame's digital content network, Frame Views was designed to make bespoke video content accessible to a vast audience of followers through multiple formats. I worked alongside the Editorial Director to conceive several video formats, including future trends in interior design, portraits of industry creatives and interior design case studies.

Frame Views kicked off with a video about designer Germans Ermics, who aims to dispel the myths surrounding glass. In the factory that produces Ermics’ chromatic collections, we zoomed in on his design process and material choices, while providing insight into his inspiration and vision, to create an authentic narrative with behind-the-scenes insights at the place where his visions materialise into poetic designs.

This visual language narrative became the blueprint for casting a compelling narrative design that reflects Frame's visual aesthetic and editorially driven approach.